Footfall Attribution

Real-World Impact Module

Know who visited because of your ads —not just who saw them.

Measure real-world impact and incremental lift.

Mofiler Footfall Attribution dashboard screenshot

Incrementality & Attribution Reports

Receive and download your custom reports in PDF format

Footfall attribution and incrementality reports dashboard

You know who saw your ad. But did they actually show up?

Most reporting stops at "Clicks" or "Impressions." Mofiler’s Footfall Attribution answers the critical questions: Did they visit because of the ad? And what is the true cost to acquire a physical customer?

IRL Attribution

Connect ad exposure (online or OOH) to real store visits.

Incremental Lift

Separate organic from ad-driven visits.

Audience Audit

Demographics, dwell time, cross-shopping behavior.

One Platform, Two Sources

Whether your campaign is digital or physical, we track the impact.

Online Attribution

Run digitally through DSPs and Networks. We ingest the list of device IDs (MAIDs) exposed to your ads and track their subsequent journey to your stores.

Impression & Click Tracking

Cross-Device Matching

Attribution Windows (7-30 days)

Offline OOH Attribution

Measure billboards, screens, and mupis. We identify users exposed to your OOH assets based on location and timeframe, then track their conversion to store visits.

GPS-Based Exposure Zones

Viewability Filtering

Real-World Journey Mapping

True Impact Media: The Geolift Methodology

Whether your campaign is digital or physical, we track the impact.

The Exposed Group

Users confirmed to have seen the ad (Online) or passed the OOH asset (Offline).

The Control Group

A "lookalike" audience with identical traits and location history who did not see the ad.

The Uplift

The difference in visit behavior between the two groups represents the Incremental Visits generated purely by the campaign.

Granular Reporting & Real ROI Measurement

From executive summaries to deep behavioral analysis.

Use Case

Measure Incremental ROI

Understand the visits generated because of your ads—and the real cost of driving a physical visit.

Conversion Rate:

Impacted IDs vs Store Visits.

Incremental Lift:

Store visits driven purely by your campaign.

Cost Per Incremental Visit:

Real-world CPA based on verified footfall.

Real vs. Expected Traffic

Visualize the "Geolift" effect. We plot Real Visits against Expected (Organic) baselines and Control Groups over time. The discrepancy between the expected and real values after the campaign starts indicates the true campaign effect.

Use Case
Use Case

Deep Customer Profiling

Knowing they visited is good. Knowing who they are is better. Our Audit Module analyzes the profile of your visitors.

Demographics

Age, Gender, & Socioeconomic Class (A-E).

Store Ranking

Identify your top performing locations.

Customer Journey

Distance from home/work & cross-shopping behavior.

Tech Audit

Device brand and connection type analysis.

Why use the Real-World Impact Module?

We act as an independent tech platform providing services directly to you, placing you in control of what, how, and when your campaigns are audited.

Budget Optimization

Shift spend to the OOH locations and DSPs actually driving foot traffic.

Independent Verification

Validate agency performance with transparent, third-party data.

Privacy First

Fully aggregated and anonymized data processing compliant with privacy standards.

PDPA Compliance LGPD - Lei geral de prote o de dados GDPR - General Data Protection Regulation